In a move to support continued global growth, Rotoflex, a world leader in offline finishing, has announced the addition of Ralph Beier as director.

In this role, Beier will be responsible for sales and service of the complete offering of Rotoflex offline finishing solutions in the EMEA region, including the CIS. Beier brings over 30 years of experience in executive sales and marketing management positions, with many of those years being spent in the global narrow web finishing market.

According to the company, his background and education in mechatronics, including vision systems and drives, allows him to offer in-depth product knowledge and support to the channel partners and customers in his region.

“The addition of Ralph Beier to our team demonstrates our commitment to Rotoflex clients across Europe and the Middle East,” says Kevin Gourlay, vice president of Rotoflex. “His vast knowledge of applications and machine capability supports our goal of being a Total Solutions Partner to our global client base, including both converters, as well as our superior network of agents and distributors in the region.”

Beier will be based in Germany, and clients will have the chance to meet him at the upcoming Labelexpo Europe 2015.